Belldandy is a goddess who ends up contractually bound to Keiichi Morisato after he accidentally dials the Goddess Relief Office. Ever since, Belldandy dwells with Keiichi at the Tariki Hongan Temple in the city of Nekomi, Chiba Prefecture near Tokyo. She can cancel the contract at anytime, but she states Keiichi is a special person in her heart, and that her purpose is to make him happy. This also evidenced by what she says after the Lord of Terror's Arc is concluded in which she tells Keiichi "I'm here now because I love you."

Belldandy is kind, patient, and warm, not only to Keiichi, but to everyone, without exception. She can easily sense other people's emotions, and tries her best to be empathetic to all those around her. However, even though Belldandy tries her best to be as kind as possible, it is revealed that at times, as a result of latent jealousy, she can become very insecure and sad, especially when she is confronted with an implication that involves Keiichi in one way or another. This can sometimes result in power leaks that affect everything within the vicinity, commonly referred to as "jealousy storms" in the anime.

Belldandy is licensed as a goddess first-class, unlimited, and as such is highly skilled. In the manga is revealed that she also has a Valkyrie License, only because she likes to collect such kind of things. Her power is so great, in fact, that she is required to wear a special earring on her left ear which constantly seals the full brunt of her magical strength. Belldandy's angel is Holy Bell; her elemental attribute is wind. Like all angels, Holy Bell augments Belldandy's magical powers when called upon, and like all angels, she also reflects her master's current state.

As the leader of the goddesses, she leads the team with the mantra "we will win!"

Keiichi Morisato is a student of the Nekomi Institute of Technology and a member of the NIT Motor Club. One day Keiichi accidentally dials the Goddess Relief Office. After summoning Belldandy by accident, he ends up wishing for her to be by his side forever. Ever since, the two have been together. Keiichi's pure and innocent personality also puts him in the middle of an unusual love relationship. While he understands his love for Belldandy, he sometimes has a difficult time expressing his feelings.

He is a very skilled mechanic and an exceptional race driver. He is bestowed the directorship of the Motor Club, which he subsequently passes on to Sora Hasegawa. At his supposed graduation from college, he started working at the repair shop Whirlwind owned by the founder of the NIT Motor Club: Chihiro Fujimi. He picked up the one class and actually graduated many chapters later.

Since he met Belldandy, Keiichi has had many extraordinary experiences in his young life, including having met several other Goddesses and supernatural beings. He became the only person ever to have flown the Shinden, an experimental World War II Japanese airplane, and met Schrödinger's Whales—and saved them from extinction by teaching them songs.

Keiichi's personality is illustrated when he summons one of Lind's own Angels, Cool Mint. Lind gave him one of her angels because he is able to host the angel with the love of the three goddesses, which he received due to his innocent personality. Later on, Keiichi also temporarily and involuntarily hosts the demon-angel Blue Lance. Belldandy explains that the angel chose him to be host because he was the only person to refer to her as an "angel" and not a "former demon".

Lind is the fifth Goddess to appear in the series. Lind is a Valkyrie, a member of the battle division of Heaven. Like the Goddesses Belldandy and Peorth, Lind carries a First Class License. However, unlike the other two, Lind's license is classified as "Special Duty, Unlimited", which denotes her position as a Valkyrie. Her elemental domain is ice, even though she is able to control fire and lightning beams perfectly.

In an unlikely turn of events, Lind obtained twin angels, Spear Mint and Cool Mint, though at first she could only call upon one of them at a time, causing her to be teased all throughout Heaven and Hell. Frustrated by her 'weakness' and resulting inability to call forth her second Angel, Lind threw herself into Valkyrie training with incredible ferocity. This intense training gained Lind the reputation as a Goddess of extreme violence. Eventually, she is able to call out both her angels by realizing that she lacked a belief in herself and a trust towards others during her fight with the Angel Eater planted inside of her by Hild in an attempt to replace her angels with devils. She has since become more open and smiles often. She has also established close friendships with Keiichi Morisato and Belldandy.

Lind is notoriously bad at handling magic for constructive purposes, usually resulting in distortion and misshapen objects; it goes as far as altering the very essence of the object, rendering it unable to gain its original shape.

Ere has so far only been glimpsed in the manga, in a cartoon when Chrono gets back in heaven, showing the two goddesses interrupted in their discussion during a scene in which Peorth teases Chrono and later when Hagal's demons make too many contracts with humans unbalancing Heaven's equilibrium.

Troubadour, the plum blossom spirit who once was Urd's lover, appears, urging to reunite with Urd. Trouble ensues when Keiichi intervenes, as it is mistaken that he is Urd's new significant other. Troubadour challenges Keiichi to duel for the day proceeding, with Urd as collateral. Troubadour later appears on a television broadcast to humiliate Urd with a romantic song. Yet Urd arrives and stops him. It is recognized that Troubadour needs the heartfelt tear of a goddess to break the seal of the scroll of the golden nightingale, a dream he still awaits to come true. Urd decides to take a bath, only to find out that Keiichi is already doing so. Troubadour walks in unexpectedly, soon attacking Keiichi deliberately, until Urd ceases his actions. Urd finds out that Troubadour had kept a ring from their younger years, as she cries in remembrance. Troubadour breaks the seal, and begins to sing the song on the scroll to summon the golden nightingale. Urd realizes that his dream of obtaining the golden nightingale was more important than spending his life with her.

Anzus is the mother of Skuld and Belldandy. She appeared recently in the manga, Chapter 286. She is a Goddess Aggregate, Principal Representative.

Skuld is the younger sister of Belldandy, and is the third Goddess to appear to Keiichi Morisato. Skuld has a Goddess second class, type one, limited license, a category similar to her eldest sister, Urd. Skuld is one of Yggdrasil's system debuggers. She compensates for her lack of magic power with her innate talent for invention, which is known throughout Heaven. Skuld is an engineering genius, capable of building just about anything out of the most mundane parts under most limited resources. She can compute equations and redesign even the most complex engineering blueprints in no time.

She travels to Earth after Belldandy's proximity to Keiichi started creating an increasing number of bugs in Heaven's supercomputer Yggdrasil. At least that was her official excuse, as she believed Belldandy was living with Keiichi against her will. She tried to convince Belldandy to return to Heaven to resolve the bug problem and at the same time with the ulterior motive of alleviating her loneliness. After realizing that Belldandy's relationship with Keiichi was not going to end any time soon, Skuld decides to stay on Earth and act as Belldandy's unofficial chaperon. In the second season she begins to develop her goddess powers. Her angel's name is Noble Scarlet.

Chrono is the sixth goddess to present in the human world. Chrono is terrified of cats due to a childhood trauma up in the heavens with her pet cat, and she avoids Velsper like the plague. She also practices martial arts, aiming for a post in the Valkyrie ranks. At the end of her arc, Lind confesses to Peorth that she is interested in Chrono, so she'll recommend her for promotion to the "Silver Wings" unit. In the manga we can see this new goddess with a different hair color than in the movie: instead of being brown, she seems to be blonde or with a very light hair at least.

Ex has so far only been glimpsed in the manga, in a cartoon when Chrono gets back in heaven, showing the two goddesses interrupted in their discussion during a scene in which Peorth teases Chrono and later when Hagal's demons make too many contracts with humans unbalancing Heaven's equilibrium.

Urd is Belldandy's older half sister and is the second Goddess to appear to Keiichi Morisato. Urd ranks as Goddess second class, management category limited license, similar to her youngest sister Skuld. She is the Yggdrasil System Administrator and Manager. Though she is much more powerful than her sisters, she has not become a first class goddess, most recently because she chose not to become a first class goddess. Urd shares a common father with her younger sisters, but has a different mother, the Demon Lord Hild. Because of this, Urd is a hybrid of Goddess and Demon, reflected in the half-white, half-black appearance of her Angel, World of Elegance.

Urd fancies herself a Goddess of Love, so she comes to Earth to spur Keiichi onward with love potions and well-meaning, but deceitful advice, but as punishment for deserting her post and for using her powers on Earth without authorization, The Almighty banishes her from Heaven until further notice. After being allowed to go back, she decides to stay on Earth instead.

Long ago, she was in love with a young bard, but the Judgement Gate caused them to be separated forever.

She also has a human disguise, and used that as she acted like an incoming freshman to the Nekomi Institute of Technology, and joined the Auto Club.

Because Celestine told her it would be advantageous to their plan, Morgan tried her best to get between Keiichi and the amnesia-stricken Belldandy. However, feelings within her began to well up, and due to a number of reasons, she began to fall in love with Keiichi. If Celestine was to have Belldandy, then Morgan may as well have the leftovers.

Morgan's own reason for joining Celestine in changing how the world was built could be attributed to the fact that she is a very lonely person. She had defied her family, her heritage in falling in love with the young bard, and the Judgement Gate's curse had separated her from her lover forever.

Being separated from her lover, nobody else would probably approach her, due to the fact that she is still heartbroken, and that she was a faerie. The social stigma of being near anybody of another race would be enough to cause her loneliness. Also, her attraction to Keiichi may have fuelled her on, as she was reminded of her own failed relationship.

Eventually, at the end of the movie, she realizes that her and her lover were separated because she herself doubted the relationship, and stayed behind at the Judgement Gate to tell others that there was hope to pass through the Gate with the blessing of the gods, if they truly believed and trusted in each other.